Selvedge Denim & Care

Why do our jeans cost $200 or more? The answer is the definition of 'artisanal': "pertaining to or noting a high-quality or distinctive product made in small quantities, usually by hand or using traditional methods."

Some other factors are:

  • Shuttle-loom selvedge denim, of which our jeans are made, is a fabric produced by only a small number of premier mills worldwide: only one U.S. mill, Cone Mills in North Carolina; Kuroki, Nihon Menpu, Kaihara, Nisshinbo and Collect Mills in Japan, and Candiani Mills in Italy.
  • An attention to detail in workmanship unlike mass market jeans.
  • More sturdy rivets, buttons, thread and stitching.
  • Cut and sewn in the U.S., not in poor working conditions in unsafe factories overseas by workers who are paid very little.
  • Small batches, often limited editions.

    A distinct advantage of raw denim is the more you wear it, the more it conforms and molds to the shape of your body. For this reason, we recommend wearing your new jeans as long as possible before washing or soaking to break in and shape them. Raw denim also develops fades, whiskers and honeycombs at your personal creases and friction points based on your body shape and activity. The result is a truly unique, personally customized pair of jeans unlike any other.

    Some choose not to wash their jeans at all for more pronounced fading. When jeans are washed or soaked, the dye leaches in a more uniform fashion lessening the individuality. We recommend washing jeans infrequently or as needed, like when you drop a slice of hot, greasy pepperoni pizza in your lap. Dirt and bacteria can build up in unwashed denim degrading the fabric.

    Caring for your denim

    Here are some recommendations for washing raw denim:

    • Wear as long as possible before the first wash;
    • Wash only as needed and as little as possible;
    • Use cold water only;
    • Use a little mild, non-stain-removing detergent/soap (e.g., Woolite);
    • Wash by hand or on the delicates cycle, inside out;
    • Hang dry (never, under any circumstances, put them in the dryer).

    Another option that some prefer is to soak the jeans in cold water, with vinegar and salt to set the dye, before wearing. While the jeans are still damp, put them on and wear until dry. Tellason advocates this soaking method.

    All of the jeans sold at Two Jacks Denim, except the Levi’s Vintage 501s, are Sanforized, a process that reduces shrinkage to 1%– 2%. The Levi’s Vintage 501s are "shrink-to-fit" or un-Sanforized.

    A good source of information on raw denim and how to care for it can be found on the popular blogs and